From $1K Months to $220K+ in a Single Season
CASE STUDY
Brand: FlipFork
Product: Physical consumer product
Role: Founder-level advisory
The Situation
FlipFork had a solid product but no real growth engine.
Inconsistent sales
No clear offer strategy
Ads were underutilized
Website wasn’t built to convert
No plan for seasonal spikes like Father’s Day
In June 2024, the business generated just over $1,000 in monthly sales.
What Changed
I worked directly with the founder to diagnose the real bottlenecks and build a focused growth plan.
That included:
Reworking the offer and positioning for gift-driven demand
Identifying what creative angles would actually convert
Tightening the Shopify experience to support higher AOV
Building a plan around seasonality instead of random testing
I didn’t run the business for them.
I showed them what to change, why it mattered, and where to focus.
The Result
During Father’s Day season, FlipFork generated over $222,000 in monthly sales, compared to ~$1,000 the year prior.
The brand finished the year at $488K, up from $132K the year before.
No gimmicks.
No “hacks.”
Just clear strategy, better decisions, and execution aligned to reality.
Why This Matters
Most founders don’t need more tactics.
They need:
Someone who can see what’s broken immediately
Someone who understands ads, offers, and conversion as a system
Someone who’s actually built and scaled real ecommerce brands
That’s what this work looks like.
